A shot of the London skyline, and some rushing London traffic. Here we've arrived at the modern Blur (as opposed to the post-modern Blur, the era in which we currently live). Dave stares menacingly at the camera and twirls his drumstick like a fucking champ. It's like he's saying, "I'm Dave Rowntree, and I'm here to rock your ass." And then that baggy drum loop comes up, and we realise that he was right.

The world breathes a collective sigh of relief and joy to see Damon back, exorcised of the Man-Eating Hair Of Peter Tork, and instead with a wispy grunge chop job that is as precious as it gets. In this video, Damon is so cute it makes the Author quite sick to her stomach. He swings himself around light poles like a tweaking pixie, his expression somewhere between the sixteenth hour of an acid trip and slouched Zen calm, his T-shirt screams escapism... Just before the sex appeal careens out of control, Damon puts something silly on his head, and distance from those special-effects eyes is possible again. But he sure gets a lot of close-ups.

This video is much like the video for "The Box" by Orbital, where Tilda Swinton creeps around a chaotically racing London, wondering where it all went wrong. Blur are just out there digging it, not quite having social consciences yet. Graham and Damon stand side by side gazing into nothingness while the traffic lights change. Perhaps it is too wonderful for them to be together, or maybe they're just really high and forgot what the colors actually mean.

All four of them stand around, too, Alex showing off his well-turned legs and his equally cute haircut and shoes. Dave, holding a big clockface significantly, apparently is the Keeper of Time. Graham swings a hoover around while the other members pretend that they don't know him. At home in black & white, Graham is lying on the floor playing his guitar and looking so comfortable that the Author is tempted to try it. Alex plays bass for us while Damon and Justine play Scrabble. An ordinary day chez Blur.

Back out on the street, Damon and Graham are still hanging out with this old dress dummy and staring into space. As the guitar solo really gets underway, Damon abruptly gets the Funk in his trousers for certain, and busts out dancin'. Graham doesn't react. The Author admires his restraint.

More of the same from different angles, and then there's a total inessential glamour shot of Alex James where he's all lit behind like he's an alien visitor from the planet Gorgeous. The Author would be tempted to cry favoritism, but for the equally lovely bits of Graham nibbling himself and standing by Damon's side. Dave gets to hold some candles.

And life is hell in London, the traffic never ends or slackens, there are millions of people and they're all trying to get home when it's evening. Best thing you can do is drop a few tabs and watch it become abstract art. By far the finest of their early videos.

CUTE FACTOR: almost blinding.
VIDEO QUALITY: it's beautiful and it says something, but nothing too significant. The way a video should be.
FUCKED UP FACTOR: extremely probable, especially at "home".
OVERALL GRADE: A+